The Marketing Accountability Imperative by Michael Dunn

The Marketing Accountability Imperative by Michael Dunn

Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. They show how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing accountability imperative--highlighting the critical need for more effective stewardship of marketing spending.

In The Marketing Accountability Imperative..consultants Michael Dunn and Chris Halsall explains how to gain better returns on your marketing expenditures. - Globe and Mail , April 10, 2009

Michael Dunn is CEO and chairman of Prophet and is responsible for overseeing the firm's strategy, client relationships, and people. He is the co-author (with Scott Davis) of Building the Brand-Driven Business from Jossey-Bass.

Chris Halsall, former Prophet and McKinsey consultant, works and lives in New York City.

SKU	Nicht verfügbar
ISBN 13	9780787998325
ISBN 10	078799832X
Titel	The Marketing Accountability Imperative
Autor	Michael Dunn
Buchzustand	Nicht verfügbar
Bindungsart	Hardback
Verlag	John Wiley & Sons Inc
Erscheinungsjahr	2009-03-01
Seitenanzahl	464
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar