Marketing: An Introduction, Global Edition
Marketing: An Introduction, Global Edition
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Marketing: An Introduction, Global Edition by Gary Armstrong
For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.| SKU | Nicht verfügbar |
| ISBN 13 | 9781292294865 |
| ISBN 10 | 1292294868 |
| Titel | Marketing: An Introduction, Global Edition |
| Autor | Gary Armstrong |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Pearson Education Limited |
| Erscheinungsjahr | 2019-07-26 |
| Seitenanzahl | 680 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |