Marketing by David Mercer

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Marketing by David Mercer

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Zusammenfassung

An international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of traditional marketing topics, it also looks at applications and issues within the service and non-profit sectors, together with new developments in marketing and practice.

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Marketing by David Mercer

This international textbook is designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice including: precision marketing; inner marketing; environmental analysis; conviction marketing; Japanese product development; and standardization/adaptation.

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SKU Nicht verfügbar
ISBN 13 9780631176312
ISBN 10 0631176314
Titel Marketing
Autor David Mercer
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag John Wiley and Sons Ltd
Erscheinungsjahr 1992-06-25
Seitenanzahl 600
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.