Marketing Classics
Zusammenfassung
The feel-good place to buy books
Marketing Classics by Ben M Enis
The Seventh Edition of Marketing Classics retains articles of enduring interest from the successful Sixth Edition, while adding new articles which have made major contributions to marketing thought. Influential articles from marketing's most influential thinkers include brief biographies of each. Features include: classic articles - based on several surveys, the authors have selected the most influential articles published in marketing; ten new articles covering memory factors in consumer choice, the Vals Typology, successful American companies, market share, new product management, pricing, sales force management, marketing's role in business strategic management, cultural environment, problems and challenges in social marketing; and a comprehensive reference section at the end of each chapter.| SKU | Nicht verfügbar |
| ISBN 13 | 9780205138081 |
| ISBN 10 | 020513808X |
| Titel | Marketing Classics |
| Autor | Ben M Enis |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Pearson Education (US) |
| Erscheinungsjahr | 1992-12-01 |
| Seitenanzahl | 550 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |