Marketing Essentials

Marketing Essentials by Lyndon Simkin

Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.

Lyndon Simkin is Executive Director of the Centre for Business in Society and Professor of Strategic Marketing in the Faculty of Business and Law, Coventry University, UK. Sally Dibb is Professor in Marketing and Society, Centre for Business in Society, Coventry University, UK.

SKU	Nicht verfügbar
ISBN 13	9781408073681
ISBN 10	1408073684
Titel	Marketing Essentials
Autor	Lyndon Simkin
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Cengage Learning EMEA
Erscheinungsjahr	2013-02-19
Seitenanzahl	512
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar