Marketing Fundamentals by Stewart W Husted

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Marketing Fundamentals by Stewart W Husted

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Marketing Fundamentals by Stewart W Husted

This book provides a foundation in the essentials of marketing. Principles and concepts are covered, with emphasis placed on learning through reader involvement in actual case examples. It discusses contemporary issues and trends, including global marketing, green marketing, and marketing to the new Europe.

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SKU Nicht verfügbar
ISBN 13 9780827348486
ISBN 10 0827348487
Titel Marketing Fundamentals
Autor Stewart W Husted
Buchzustand Nicht verfügbar
Verlag Cengage Learning, Inc
Erscheinungsjahr 1998-03-15
Seitenanzahl 592
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.