The Marketing Gurus by Chris Murray

The Marketing Gurus by Chris Murray

Indispensable summaries of the best marketing books of our time

Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview's summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.

Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever wanted to know about marketing. The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals and students.

Who are the gurus? They include:

- Guy Kawasaki on How to Drive Your Competition Crazy
- Geoffrey Moore on marketing high technology, in Crossing the Chasm.
- Jack Trout on how companies can help their products stand above the crowd, in Differentiate or Die.
- Regis McKenna on the changing role of the customer, in the classic Relationship Marketing.
- Philip Kotler on the concept of Lateral Marketing, which helps companies avoid the trap of market fragmentation.
- Seth Godin on how to create a Purple Cow that will take off through word of mouth.
- Lisa Johnson and Andrea Learned on marketing to women in Don't Think Pink.

The collective wisdom contained in The Marketing Guru can help any marketer on his or her journey to becoming a marketing guru.

www.summary.com

Murray, Chris: - Chris Murray is founder and Managing Director of Varda Kreuz, one of the UK's most innovative training and development organizations, and has become prominent as an inspirational speaker, author and business coach; delivering training workshops and keynote speeches to hundreds of people every year, all around the world. Heralded as 'The World's Number One Sales Coach' by the Sales Innovation Expo, named in LinkedIn's Top 40 'Global Sales Experts to Follow' list and appearing as one of Thomson Reuters' Top 30 'International Sales Experts and Influencers', Chris also writes and contributes regularly to articles for a number of institutions, magazines and websites including; The Institute of Sales Management, Training Magazine Europe, The Sales Pro, CNBC.com, Entrepreneur, The Huffington Post and USA Today. His other books include Five Point Prospecting and the international best-seller Selling with EASE, which is described by Jeb Blount as a handbook that will help you close more deals, advance your career, and build your income. His passion lies in helping businesses from all over the world grow their sales and ensuring their teams become better tomorrow than they were yesterday, delivering sales, customer service and management training to a truly diverse, international client list

SKU	Nicht verfügbar
ISBN 13	9781591841050
ISBN 10	1591841054
Titel	The Marketing Gurus
Autor	Chris Murray
Buchzustand	Nicht verfügbar
Bindungsart	Hardback
Verlag	Penguin Putnam Inc
Erscheinungsjahr	2006-07-20
Seitenanzahl	288
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar