Marketing Management, An Asian Perspective by Philip Kotler

Marketing Management, An Asian Perspective by Philip Kotler

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Marketing Management, An Asian Perspective by Philip Kotler

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. .
SKU Nicht verfügbar
ISBN 13 9781292089584
ISBN 10 129208958X
Titel Marketing Management, An Asian Perspective
Autor Philip Kotler
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Pearson Education Limited
Erscheinungsjahr 2017-10-09
Seitenanzahl 958
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar