Marketing Management by J Paul Peter

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Marketing Management by J Paul Peter

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Marketing Management by J Paul Peter

This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp

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SKU Nicht verfügbar
ISBN 13 9780256092257
ISBN 10 0256092257
Titel Marketing Management
Autor J Paul Peter
Buchzustand Nicht verfügbar
Bindungsart Hardback
Verlag McGraw-Hill Education - Europe
Erscheinungsjahr 1991-08-01
Seitenanzahl 960
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar