Marketing Management
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Professor Michael R. Czinkota teaches international marketing and business at the McDonough School of Business at Georgetown University and the University of Kent in Canterbury. During leaves, he served the U.S. government as Deputy Assistant Secretary of Commerce, as head of the U.S. Delegation to the OECD Industry Com-mittee in Paris and as senior trade advisor for Export Controls. He received the Life-time Achievement Award in 2007. Throughout the past 35 years Czinkota was con-sistently listed in every international marketing and business ranking as a top 20 author, and as one of the three most published contributors to international busi-ness research in the world by the Journal of International Business Studies. He is a distinguished fellow of the Academy of Marketing Science and of the Chartered In-stitute of Marketing. The Universidad Ricardo Palma of Lima. Peru named its new International Marketing School after Czinkota.
| SKU | Nicht verfügbar |
| ISBN 13 | 9780324072655 |
| ISBN 10 | 0324072651 |
| Titel | Marketing Management |
| Autor | Michael Czinkota |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Hardback |
| Verlag | Thomson Learning |
| Erscheinungsjahr | 2002-01-22 |
| Seitenanzahl | 624 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |