Marketing Management by Rajiv Lal

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Marketing Management by Rajiv Lal

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Zusammenfassung

Includes a collection of cases from Harvard Business School (HBS). HBS sets the standard for effective case writing and teaching, and provides many cases in Marketing Management.

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Marketing Management by Rajiv Lal

"Marketing Management Text and Cases, 1/e" includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching, and provides here the latest cases in Marketing Management.

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SKU Nicht verfügbar
ISBN 13 9780072967623
ISBN 10 0072967625
Titel Marketing Management
Autor Rajiv Lal
Buchzustand Nicht verfügbar
Verlag McGraw-Hill Education - Europe
Erscheinungsjahr 2004-04-14
Seitenanzahl 832
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.