Marketing Management & Strategy
Marketing Management & Strategy
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Zusammenfassung
Case studies from top global companies such as Coca Cola, Nestle, Shell, IBM and Philips, support this text in marketing management and strategy.
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Marketing Management & Strategy by Peter Doyle
A practical and innovative two colour guide to marketing decision-making and the development of a marketing strategy, which takes an interdisciplinary approach. The coverage is global, topical and focused to exclude abstract theorising. Instructor's Manual (0-13-262247-5).| SKU | Nicht verfügbar |
| ISBN 13 | 9780132622394 |
| ISBN 10 | 0132622394 |
| Titel | Marketing Management & Strategy |
| Autor | Peter Doyle |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Pearson Education (US) |
| Erscheinungsjahr | 1997-11-10 |
| Seitenanzahl | 488 |
| Preise | Short-listed for MCA Book Prize 1994 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |