Marketing Mistakes by Robert F Hartley

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Marketing Mistakes by Robert F Hartley

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Zusammenfassung

Designed to help marketing students learn from the mistakes of others, this volume contains a number of case studies which highlight the different types of ethical, social and public image problems that modern companies encounter.

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Marketing Mistakes by Robert F Hartley

This casebook has been designed to supplement any text in a number of core courses - from principles to marketing problems, marketing management, marketing strategy and beyond. The book intends to help students learn from the mistakes of others. It is divided into four types of mistakes - ethical, public image, classical and contemporary - and includes questions and exercises to enliven classroom discussion.

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SKU Nicht verfügbar
ISBN 13 9780471548362
ISBN 10 0471548367
Titel Marketing Mistakes
Autor Robert F Hartley
Buchzustand Nicht verfügbar
Verlag John Wiley and Sons Ltd
Erscheinungsjahr 1992-02-19
Seitenanzahl 362
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.