{"product_id":"marketing-plan-book-marian-burk-wood-9780130613172","title":"Marketing Plan","description":"For marketing planning, marketing management and marketing strategy courses.  This practical, hands-on supplement enables students to develop a realistic, customized marketing plan applying marketing concepts learned in the classroom. The Marketing Plan Pro software packaged with the text is a powerful tool that offers students the opportunity to create and critique marketing plans for all kinds of organizations.  *User-friendly Marketing Plan Pro software packaged with the text. -Allows students to quickly and easily create customized marketing plans and critique sample plans. *Topic-by-topic integration of online and off-line resources. - Helps students locate data as they move through the process of researching and creating a customized marketing plan. *A detailed and realistic sample marketing plan, complete with annotations.- Shows students the content and format of a typical marketing plan. *Checklists summarizing and reinforcing key stages in the process of developing a marketing plan. - Prompts students to consider important issues and steps. *Specific, in-depth examples. - Shows how businesses and e-businesses actually apply key marketing concepts. Realism also comes from the  Marketing Pathfinders Quote that starts each chapter, from leading marketing experts such as Dr. Philip Kotler.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49908675772689,"sku":"GOR001586451","price":22.0,"currency_code":"CHF","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49923433005329,"sku":"GOR003240885","price":8.5,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0130613177.jpg?v=1751163488","url":"https:\/\/www.worldofbooks.com\/de-ch\/products\/marketing-plan-buch-marian-burk-wood-9780130613172","provider":"World of Books ","version":"1.0","type":"link"}