Marketing Principles by Gopal Iyer

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Marketing Principles by Gopal Iyer

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Marketing Principles by Gopal Iyer

Business students and professionals, self-made entrepreneurs and corporate players can use this reference tool to make the grade in marketing courses or keep concepts and their details in order in the busy pace of the working business world. The most important core concepts are explained and options behind those concepts are concise and easy to review being expertly written to offer more answers per page than any publication you've read before. In 6 laminated pages you can quickly review to boost that test score or refresh your memory on organizational buying. Topics covered include: Foundations -- Basic Concepts Marketing Strategy & Plans Marketing Information Systems Understanding Consumer Behavior Understanding Organizational Buying Market Segmentation, Targeting & Positioning Product & Brand Strategy Services Marketing Distribution & Logistics Promotion Decisions Pricing International Marketing Promotion Decisions

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SKU Nicht verfügbar
ISBN 13 9781423215042
ISBN 10 1423215044
Titel Marketing Principles
Autor Gopal Iyer
Buchzustand Nicht verfügbar
Verlag Barcharts, Inc
Erscheinungsjahr 2010-12-31
Seitenanzahl 6
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar