Marketing Research: Tools and Techniques by Nigel Bradley

Marketing Research: Tools and Techniques by Nigel Bradley

The second edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The text covers the basic tools of marketing research and evaluates the most appropriate techniques available when deciding the type of research to carry out. Supported by a wealth of pedagogical features, the author enables students to understand the issues involved in carrying out research and the potential pitfalls to be aware of, thereby ensuring a clear understanding of the overall subject. The book is accompanied by a comprehensive online resource centre providing additional resources for both students and lecturers. For lecturers: Teaching activities Case studies Solutions to cases in the book PowerPoint slides Illustrations from the book Student resources: Online version of Market Researcher's Toolbox Multiple choice questions Web links Questionnaire wizard Online version of Market Researcher's Toolbox CIM/MRS mapping

Nigel Bradley is a Senior Lecturer in Marketing at the University of Westminster and a freelance marketing research consultant. He has worked and studied in the UK, France and Italy.

SKU	Nicht verfügbar
ISBN 13	9780199564347
ISBN 10	0199564345
Titel	Marketing Research: Tools and Techniques
Autor	Nigel Bradley
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Oxford University Press
Erscheinungsjahr	2010-02-11
Seitenanzahl	560
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar