Marketing Strategy and Competitive Positioning by Graham Hooley

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Marketing Strategy and Competitive Positioning by Graham Hooley

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Zusammenfassung

"Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

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Marketing Strategy and Competitive Positioning by Graham Hooley

"Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

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SKU Nicht verfügbar
ISBN 13 9780273655169
ISBN 10 0273655167
Titel Marketing Strategy and Competitive Positioning
Autor Graham Hooley
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Pearson Education Limited
Erscheinungsjahr 2003-10-29
Seitenanzahl 648
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.