Marketing Strategy by Jean-Jacques Lambin

Marketing Strategy by Jean-Jacques Lambin

This text covers marketing principles as both a business philosophy and an action-orientated process. It emphasizes how marketing theories can provide a firm, harmonizing basis for marketing operations. Lambin combines the complementary aspects of strategic and operational marketing to offer practical frameworks for planning and analysis that can be applied to any marketing operation. Features of the text include: examples and illustrations from the European market; an emphasis of the key role of marketing in a market economy; a discussion of both consumer and industrial goods marketing; and forms and checklists useful for implementation processes. This is a fully updated and revised edition of the original French version, giving a European perspective on marketing strategy and relating the European position to global marketing.

SKU	Nicht verfügbar
ISBN 13	9780077077952
ISBN 10	0077077954
Titel	Marketing Strategy
Autor	Jean-Jacques Lambin
Serie	Mcgraw-Hill Marketing For Professionals
Buchzustand	Nicht verfügbar
Bindungsart	Hardback
Verlag	McGraw-Hill Education - Europe
Erscheinungsjahr	1993-06-01
Seitenanzahl	600
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar