Marketing Strategy Comp Positioning
Marketing Strategy Comp Positioning
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Zusammenfassung
All chapters in this edition have been revised and updated to reflect current trends. The focus is on positioning.
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Marketing Strategy Comp Positioning by Hooley
This second edition extends the scope of the original book to cover new developments in strategic thinking. It serves to meet the need for an up-to-date understanding of the meaning and scope of marketing strategy and a framework to manage the critical issues of market choice and competitive positioning. In particular, it draws attention to how organisations are defining marketing as a strategic force rather than just an operational department. CD-ROM of PowerPoint slides (0-13-096206-6).| SKU | Nicht verfügbar |
| ISBN 13 | 9780133712537 |
| ISBN 10 | 0133712532 |
| Titel | Marketing Strategy Comp Positioning |
| Autor | Hooley |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Pearson Education (US) |
| Erscheinungsjahr | 1998-03-05 |
| Seitenanzahl | 496 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |