Marketing to Boomers and Beyond by David B Wolfe

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Marketing to Boomers and Beyond by David B Wolfe

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Zusammenfassung

By the end of the decade, the 40-plus age group will control more than 75 percent of America's wealth. This work challenges the stereotypes of ageing consumers and offers new insights into how to reach them and keep them loyal for life.

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Marketing to Boomers and Beyond by David B Wolfe

By the end of the decade, the 40-plus age group will control more than 75 percent of America's wealth. Marketers will want to understand this group's product and service preferences, as well as their buying behaviours. David Wolfe, regarded as one of the foremost experts on mature markets, challenges the stereotypes of ageing consumers and offers new insights into how to reach them and keep them loyal for life. He provides proven techniques for tapping the potential of this market and cites examples of real-life marketing triumphs and failures.

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SKU Nicht verfügbar
ISBN 13 9780070714311
ISBN 10 0070714312
Titel Marketing to Boomers and Beyond
Autor David B Wolfe
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag McGraw-Hill Education - Europe
Erscheinungsjahr 1993-01-01
Seitenanzahl 302
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.