The Master Marketer
Zusammenfassung
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The Master Marketer by Christopher Ryan
With the help of a quick-witted cartoon wizard, this text aims to show how to outpace the competition by combining time-tested marketing fundamentals with the latest marketing techniques. With advice on every technique the modern marketeer is likely to need, this book is a compendium of 21st-century marketing. The contents include: analysis of outstanding marketing caampaigns; a guide to choosing your marketing weapons; an introduction to direct marketing; marketing strategies for unique circumstances; worksheets to plan and implement successful campaigns; and advice on international marketing from Drayton Bird.| SKU | Nicht verfügbar |
| ISBN 13 | 9780749419639 |
| ISBN 10 | 0749419636 |
| Titel | The Master Marketer |
| Autor | Christopher Ryan |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Kogan Page Ltd |
| Erscheinungsjahr | 1996-04-25 |
| Seitenanzahl | 560 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |