Mastering Search Advertising
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Mastering Search Advertising by Richard Stokes
Mastering Search Advertising shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already-existing pay-per-click campaigns, providing an inside look into a largely undiscovered and exciting industry.Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts that reveal not only the basics of creating a pay-per-click campaign, but also break down the intricacies of the process into simple, easy-to-understand steps that will help any business leader focused on achieving a world-class marketing strategy. Successful tactics known only to a handful of elite search marketers are discussed in detail and include specific techniques on how to:
- Increase search traffic while simultaneously lowering costs
- Conduct keyword research
- Determine the best starting bid prices for new keywords
- Manage bids without expensive bid management software
- Launch a new campaign
- Understand the Google quality score algorithm
Stop throwing your marketing dollars away and learn how to dominate Google AdWords today
A well researched, truthful, and up-to-date guide for pay-per-click marketers.
Mike Mindel, CTO, Wordtracker.com
| SKU | Nicht verfügbar |
| ISBN 13 | 9780595493456 |
| ISBN 10 | 0595493459 |
| Titel | Mastering Search Advertising |
| Autor | Richard Stokes |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | iUniverse |
| Erscheinungsjahr | 2008-07-07 |
| Seitenanzahl | 112 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |