Methods for Business Research by John Kervin

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Methods for Business Research by John Kervin

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Zusammenfassung

A demonstration of the capacity of business research to initiate better decisions in marketing, operations, personnel, finance, accounting, public relations and other functional areas. The book maintains a business focus and explores ethical issues and dilemmas that business researchers face.

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Methods for Business Research by John Kervin

Examining the role of business research as an essential tool for successful management, this book sets out to demonstrate its capacity to initiate better decisions in marketing, operations, personnel, finance, accounting, public relations and other functional areas. The book is intended for second and third-year undergraduates and MBA students on business research methods courses in management, quantitative business, economics or statistics departments. It maintains a business focus, explores ethical issues and dilemmas that business researchers face, and uses a practical problem-solving approach with the aim of enabling students both to consume and to produce research.

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SKU Nicht verfügbar
ISBN 13 9780060436360
ISBN 10 0060436360
Titel Methods for Business Research
Autor John Kervin
Buchzustand Nicht verfügbar
Bindungsart Hardback
Verlag Pearson Education Limited
Erscheinungsjahr 1992-03-01
Seitenanzahl 750
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar