The Mirror Makers by Stephen Fox

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The Mirror Makers by Stephen Fox

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Zusammenfassung

A general history of American advertising which lists the media buyers, copywriters and agencies who developed American advertising from 1840 to the 1980s. The author examines advertising philosophies and investigates the arts of print buying, copywriting, market research and branding.

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The Mirror Makers by Stephen Fox

A general history of American advertising which lists the media buyers, copywriters and agencies who developed American advertising from 1840 to the 1980s. The author examines advertising philosophies, investigates the arts of print buying, copywriting, market reasearch and branding. He looks at the evolution of the retail market place and the magazines, radio and TV that makes advertising a powerful social force.

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SKU Nicht verfügbar
ISBN 13 9780434147274
ISBN 10 0434147273
Titel The Mirror Makers
Autor Stephen Fox
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Cornerstone
Erscheinungsjahr 1990-06-18
Seitenanzahl 416
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar