Need-to-Know Marketing by Tim Ambler

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Need-to-Know Marketing by Tim Ambler

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Zusammenfassung

This introduction to marketing includes key marketing concepts, plus individual perceptions of the author's, in 26 chapters keyed to the letters of the alphabet, from advertising, agencies and analysis via grey markets, the J-curve, network and relationship marketing to value and velocity.

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Need-to-Know Marketing by Tim Ambler

This is an introduction to marketing in an A-Z format. It includes all the key marketing concepts, plus some individual perceptions of the author's, in 26 brief chapters keyed to the individual letters of the alphabet. From advertising, agencies and analysis via grey markets, the J-curve, network and relationship marketing to value and velocity. This book is designed for business people and students who know marketing is a key business factor - but have had little or no training in it.

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SKU Nicht verfügbar
ISBN 13 9780712698344
ISBN 10 0712698345
Titel Need-to-Know Marketing
Autor Tim Ambler
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Cornerstone
Erscheinungsjahr 1992-09-10
Seitenanzahl 304
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.