The New Positioning: The Latest on the World's #1 Business Strategy
The New Positioning: The Latest on the World's #1 Business Strategy
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Zusammenfassung
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
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The New Positioning: The Latest on the World's #1 Business Strategy by Jack Trout
In the same right-to-the-point, no-nonsense style that was a hallmark of "Positioning", this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.
| SKU | Nicht verfügbar |
| ISBN 13 | 9780070653283 |
| ISBN 10 | 0070653283 |
| Titel | The New Positioning: The Latest on the World's #1 Business Strategy |
| Autor | Jack Trout |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | McGraw-Hill Education - Europe |
| Erscheinungsjahr | 1997-02-28 |
| Seitenanzahl | 173 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |