New Products Management by C Merle Crawford

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New Products Management by C Merle Crawford

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Zusammenfassung

Written with a managerial focus, this book is useful to the practicing products manager. It presents perspective of marketing along with the management approach. It includes many examples, cases, and research.

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New Products Management by C Merle Crawford

Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.

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SKU Nicht verfügbar
ISBN 13 9780073529882
ISBN 10 0073529885
Titel New Products Management
Autor C Merle Crawford
Buchzustand Nicht verfügbar
Verlag McGraw-Hill Education - Europe
Erscheinungsjahr 2007-11-16
Seitenanzahl 552
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.