Nice Companies Finish First by Peter Shankman

Nice Companies Finish First by Peter Shankman

The era of authoritarian cowboy CEOs like Jack Welch and Lee Iacocca is over. In an age of increasing transparency and access, it just doesn't pay to be a jerk - to employees, customers, competitors, or anyone else. In Nice Companies Finish First, Shankman, a pioneer in modern PR, marketing, advertising, social media, and customer service, profiles the famously nice executives, entrepreneurs, and companies that are setting the standard for success in this new collaborative world. He explores the new hallmarks of effective leadership, including loyalty, optimism, humility, and a reverence for customer service, and shows how leaders like Jet Blue's Dave Needleman, Tony Hseih of Zappos, Steve Jobs of Apple, Ken Chenault of Amex, Indra Nooyi of Pepsi, and the team behind Patagonia harness these traits to build productive, open, and happy workplaces forthebenefit of their employees,themselves, and the bottom line.

"This book's subtitle- "Why cutthroat management is over- and collaboration is in"- says it all.. This means you can no longer treat your boss one way and the people who report to you another...It seems as though politeness is back on an upward trajectory." - Third Sector magazine, 3rd June 2013 "Shankman's book points out both the 'how to' and the 'why' of becoming a nice guy and a nice company. It is a compelling argument and one that every CEO should consider. Read it and apply the lessons to ensure your company too can exploit the positive traits of nice companies and the long-term rewards that can create." -Brain Cram, May 29th 2013

Peter Shankman is the founder of Help a Reporter Out (HARO), the largest free source repository for journalists in the world, as well as thefounder and CEO of The Geek Factory, Inc., a boutique social media, marketing, and PR strategy firm with clients worldwide. His PR and social media clients have included AmEx, Sprint, the US Department of Defense, Royal Bank of Canada, Snapple, Saudi Aramco, Walt Disney World, Discovery Networks, Harrah's Hotels, and many others. He is the author of Can We Do That?!, which has been named one of the six "must read" PR books by PR Channel, and Customer Service: New Rules for a Social-Enabled World. He is a frequent speaker and has presented at such venues as South by Southwest, BlogWorld, The Public Relations Society of America, and many other trade shows.Shankman sits on the advisory boards of several companies, as well as on the NASA Civilian Advisory Council.

SKU	Nicht verfügbar
ISBN 13	9780230341890
ISBN 10	0230341896
Titel	Nice Companies Finish First
Autor	Peter Shankman
Buchzustand	Nicht verfügbar
Verlag	Palgrave Macmillan
Erscheinungsjahr	2013-04-30
Seitenanzahl	256
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar