Ogilvy on Advertising
Ogilvy on Advertising
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Zusammenfassung
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
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Ogilvy on Advertising by David Ogilvy
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote the bestselling book Ogilvy on Advertising. Sadly, he died in 1999.
| SKU | Nicht verfügbar |
| ISBN 13 | 9781853756153 |
| ISBN 10 | 1853756156 |
| Titel | Ogilvy on Advertising |
| Autor | David Ogilvy |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Headline Publishing Group |
| Erscheinungsjahr | 2007-03-01 |
| Seitenanzahl | 224 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |