Open for Business! by Courtney Ferguson

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Open for Business! by Courtney Ferguson

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Zusammenfassung

A step-by-step guide which encourages business readers to become more confident, effective writers. It looks at how to get started, how to overcome writers block, how to write a five minute outline, how to build up a rapport, how to promise and deliver, and how to get a "yes" result.

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Open for Business! by Courtney Ferguson

Sales letters are a powerful marketing tool. Yet many top sales people can't write good ones. What does it take to make their powers of persuasion come alive on paper or in e-mails? Award-winning copywriter and lecturer Courtney Ferguson has the answers in this lively new book. With over 40 real-life examples - including many "before" and "after" versions - you'll learn how to make your sales letters razor sharp. You'll also learn how to build a copy platform, build rapport with prospects, and get rid of writer's block. Other chapters cover how to apply for a job and how to write and reply to letters of complaint. With a special chapter on e-mail etiquette and a foreword by Direct Marketing Expert Drayton Bird, "Open For Business: How to Write Letters That get Results" can make you a convincing, more confident writer.

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SKU Nicht verfügbar
ISBN 13 9780077097691
ISBN 10 0077097696
Titel Open for Business!
Autor Courtney Ferguson
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag McGraw-Hill Education - Europe
Erscheinungsjahr 2001-03-01
Seitenanzahl 220
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.