{"product_id":"open-for-business-book-courtney-ferguson-9780077097691","title":"Open for Business!","description":"Sales letters are a powerful marketing tool. Yet many top sales people can't write good ones. What does it take to make their powers of persuasion come alive on paper or in e-mails? Award-winning copywriter and lecturer Courtney Ferguson has the answers in this lively new book. With over 40 real-life examples - including many \"before\" and \"after\" versions - you'll learn how to make your sales letters razor sharp. You'll also learn how to build a copy platform, build rapport with prospects, and get rid of writer's block. Other chapters cover how to apply for a job and how to write and reply to letters of complaint. With a special chapter on e-mail etiquette and a foreword by Direct Marketing Expert Drayton Bird, \"Open For Business: How to Write Letters That get Results\" can make you a convincing, more confident writer.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49626601750801,"sku":"GOR001680337","price":14.5,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0077097696.jpg?v=1751355704","url":"https:\/\/www.worldofbooks.com\/de-ch\/products\/open-for-business-buch-courtney-ferguson-9780077097691","provider":"World of Books ","version":"1.0","type":"link"}