{"product_id":"opt-in-marketing-book-ernan-roman-9780071435284","title":"OPT-IN MARKETING","description":"From junk mail blockers to do-not-call lists, potential buyers today are more interested in \"opting out\" than listening to marketers' messages. \"Opt-In Marketing\" offers a prescriptive plan for reversing this dangerous trend. This hard-hitting book is based on a program that increased sales at IBM by 80 percent in one year and features sidebars from industry luminaries and examples from Fortune 500 firms. It outlines a 10-point blueprint for rethinking customer care and is the perfect guide for marketers looking to once again be seen as partners instead of predators.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50343558873361,"sku":"CIN007143528XVG","price":0.0,"currency_code":"CHF","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50344055931153,"sku":"CIN007143528XG","price":0.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/007143528X.jpg?v=1751322952","url":"https:\/\/www.worldofbooks.com\/de-ch\/products\/opt-in-marketing-buch-ernan-roman-9780071435284","provider":"World of Books ","version":"1.0","type":"link"}