Orienting Hollywood by Nitin Govil

Orienting Hollywood by Nitin Govil

A new understanding of the culturally rich and historic relationship between Hollywood and Bollywood. With American cinema facing intense technological and financial challenges both at home and abroad, and with Indian media looking to globalize, there have been numerous high-profile institutional connections between Hollywood and Bombay cinema in the past few years. Many accounts have proclaimed India's transformation in a relatively short period from a Hollywood outpost to a frontier of opportunity. Orienting Hollywood moves beyond the conventional popular wisdom that Hollywood and Bombay cinema have only recently become intertwined because of economic priorities, instead uncovering a longer history of exchange. Through archival research, interviews, industry sources, policy documents, and cultural criticism, Nitin Govil not only documents encounters between Hollywood and India but also shows how connections were imagined over a century of screen exchange. Employing a comparative framework, Govil details the history of influence, traces the nature of interoperability, and textures the contact between Hollywood and Bombay cinema by exploring both the reality and imagination of encounter.

In this compelling study, Govil traces the ways in which the two production entities have shared finance, production, and distribution concerns, and demonstrates that far from being a recent phenomenon, this has been going on for a long timeWriting in a direct and accessible style with great economy and authority, Govil effectively delineates how Hollywood and Bollywood are, in fact, inextricably intertwined, and how this intermarriage will continue to flourish in the future. * Choice *

Nitin Govil is an Associate Professor in the School of Cinematic Arts at the University of Southern California. He is a co-author of Global Hollywood, Global Hollywood 2, and the forthcoming book, The Indian Film Industry.

SKU	Nicht verfügbar
ISBN 13	9780814789346
ISBN 10	081478934X
Titel	Orienting Hollywood
Autor	Nitin Govil
Serie	Critical Cultural Communication
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	New York University Press
Erscheinungsjahr	2015-03-27
Seitenanzahl	272
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.