Persuasion by Ann Bainbridge Frymier

Persuasion by Ann Bainbridge Frymier

Persuasion: Integrating Theory, Research, and Practice provides persuasion skills students seek integrated with persuasion theories instructors want to teach - the two approaches that have often been at odds with one anotherPersuasion: Integrating Theory, Research, and Practice: Explains the five major theories of persuasion. Features an entire chapter dedicated to ethics as it relates to persuasion. Utilizes research studies to illustrate theory and its application. Includes numerous current examples and illustrations throughout that bring the application of the chapter concepts to life. Has an Enhanced Online Learning Package designed for students and instructors. Seamlessly integrated within the book's pedagogy, it includes chapter outlines, activities, interactive exercises, a glossary of terms, PowerPointÔäó presentations, links to video clips, and a course management system. Provides an extensive instructor's package to make the textbook transition seamless for the instructor.

SKU	Nicht verfügbar
ISBN 13	9781792446191
ISBN 10	1792446195
Titel	Persuasion
Autor	Ann Bainbridge Frymier
Buchzustand	Nicht verfügbar
Verlag	Kendall/Hunt Publishing Co ,U.S.
Erscheinungsjahr	2021-01-07
Seitenanzahl	277
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.