Postmodern Marketing by Stephen Brown

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Postmodern Marketing by Stephen Brown

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Teil der Consumer Research And Policy Series-Serie

Zusammenfassung

This text asks how postmodernism can throw light on marketing theory. It first establishes the terrain of postmodernism, and then reviews marketing thought, considering where postmodernism can most easily be applied to marketing activity.

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Postmodern Marketing by Stephen Brown

This text asks how postmodernism can throw light on marketing theory. It first establishes the terrain of postmodernism, charting the various elements of postmodern theoretical development. Then it reviews marketing thought, considering where postmodernism can be most easily applied to marketing activity, whether it is analyzing the sale of advertising space in virtual reality or the characteristics of a consumer society. The book describes and assesses the response of marketing researchers to postmodernism, asking whether they really tackle the key elements that define postmodernism.

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SKU Nicht verfügbar
ISBN 13 9780415109826
ISBN 10 0415109825
Titel Postmodern Marketing
Autor Stephen Brown
Serie Consumer Research And Policy Series
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Intl Thomson Business Pr
Erscheinungsjahr 1995-06-01
Seitenanzahl 208
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar