Principles of Direct and Database Marketing by Alan Tapp

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Principles of Direct and Database Marketing by Alan Tapp

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Zusammenfassung

This comprehensive text covers all aspects of direct and database marketing. Examining direct marketing within a wider context, the book explores issues such as relationship marketing, customer loyalty and brand marketing.

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Principles of Direct and Database Marketing by Alan Tapp

This comprehensive text covers all aspects of direct and database marketing. Examining direct marketing within a wider context, the book explores issues such as relationship marketing, customer loyalty and brand marketing. A focused direct marketing text, this book marries the academic principles with the practicalities of the commercial world. This book is suitable for final year UG or first year PG students studying Direct Marketing courses or marketing Communications courses.

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SKU Nicht verfügbar
ISBN 13 9780273683551
ISBN 10 0273683551
Titel Principles of Direct and Database Marketing
Autor Alan Tapp
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Pearson Education Limited
Erscheinungsjahr 2004-09-24
Seitenanzahl 504
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.