Principles of Direct and Database Marketing by Alan Tapp

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Principles of Direct and Database Marketing by Alan Tapp

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Zusammenfassung

This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.

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Principles of Direct and Database Marketing by Alan Tapp

This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.

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Alan Tapp is Senior Lecturer at Bristol Business School at the University of West England.

SKU Nicht verfügbar
ISBN 13 9780273713029
ISBN 10 0273713027
Titel Principles of Direct and Database Marketing
Autor Alan Tapp
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Pearson Education Limited
Erscheinungsjahr 2008-12-02
Seitenanzahl 536
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.