Principles of Marketing
Principles of Marketing
Regular price
Checking stock...
Regular price
Checking stock...
Zusammenfassung
Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
The feel-good place to buy books
- Free delivery in the UK
- Supporting authors with AuthorSHARE
- 100% recyclable packaging
- B Corp - kinder to people and planet
- Buy-back with World of Books - Sell Your Books
Principles of Marketing by Philip Kotler
This text offers coverage of: finding competitive advantage and differentiating the marketing offer; global marketing; the impact of a united Europe in 1992; service marketing strategy; integrated direct marketing and database marketing; geodemographic segmentation; micromarketing; speed as strategy (turbomarketing); brand and category management; environmentalism and "green" marketing.| SKU | Nicht verfügbar |
| ISBN 13 | 9780137216895 |
| ISBN 10 | 0137216890 |
| Titel | Principles of Marketing |
| Autor | Philip Kotler |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Pearson Education Limited |
| Erscheinungsjahr | 1991-01-01 |
| Seitenanzahl | 688 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |