Product Strategy and Management by Michael Baker

Product Strategy and Management by Michael Baker

Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products. This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time.

Susan Hart has worked as a teacher and researcher in schools and universities for over 30 years. Her specific area of interest has always been the dynamics of classroom life. She is currently teaching in a college of further education.

Annabelle Dixon was trained as an infant teacher, psychologist and educational researcher, and has had a long and varied career in primary schools. She has maintained a life-long stance against streaming, both in theory and in practice.

Mary Jane Drummond was an infant teacher for many years before joining what is now the Faculty of Education at the University of Cambridge. She has taught on a variety of professional development courses, specializing in the early years of childhood.

Donald McIntyre has been engaged in research into teaching and teacher education for 40 years. His previous publications include Effective Teaching and Learning: Teachers' and Pupils' Perspectives (Open University Press, 1996).

SKU	Nicht verfügbar
ISBN 13	9780273694502
ISBN 10	0273694502
Titel	Product Strategy and Management
Autor	Michael Baker
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Pearson Education Limited
Erscheinungsjahr	2007-04-26
Seitenanzahl	560
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar