{"product_id":"product-strategy-and-management-book-michael-baker-9780273694502","title":"Product Strategy and Management","description":"Product Strategy and Management    offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination.    This book is geared to students studying product management\/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products.   This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50688746357009,"sku":"","price":0.0,"currency_code":"CHF","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50688746619153,"sku":"GOR003409306","price":11.5,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273694502.jpg?v=1769680712","url":"https:\/\/www.worldofbooks.com\/de-ch\/products\/product-strategy-and-management-buch-michael-baker-9780273694502","provider":"World of Books ","version":"1.0","type":"link"}