Professional Purchasing
Professional Purchasing
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Zusammenfassung
As industry has become more specialized, purchasing has developed into a vital strategic resource. This study identifies the major issues involved and provides critical analysis, overturning many theories and assumptions surrounding purchasing.
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Professional Purchasing by Lars-Erik Gadde
As industry has become more specialized, purchasing has developed into a vital strategic resource. This study identifies the major issues involved and provides critical analysis, overturning many theories and assumptions surrounding purchasing. Through an analysis of buyer behaviour, all the key processes are examined in detail. They include: supplier relations; supplier networks; organization of purchasing; and communication. Five case studies illustrate how these techniques work in practice. This view of purchasing should be of interest to students of consumer behaviour, marketing and organizational studies.| SKU | Nicht verfügbar |
| ISBN 13 | 9780415103978 |
| ISBN 10 | 0415103975 |
| Titel | Professional Purchasing |
| Autor | Lars-Erik Gadde |
| Serie | Consumer Research And Policy Series |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Cengage Learning EMEA |
| Erscheinungsjahr | 1994-05-05 |
| Seitenanzahl | 208 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |