The Psychology of Judgment and Decision Making by Scott Plous

The Psychology of Judgment and Decision Making by Scott Plous

Highlighting the role of psychological experimentation, THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING is an informative and engaging introduction to the field written in a style that is equally accessible to the introductory psychology student, the lay person, or the professional. A unique feature of this volume is the Reader Survey which readers are to complete before beginning the book. The questions in the Reader Survey are drawn from many of the studies discussed throughout the book, allowing readers to compare their answers with the responses given by people in the original studies. This title is part of The McGraw-Hill Series in Social Psychology.

"Contains a wonderful selection of the classic studies on psychology" Journal of Marketing 19940701

SKU	Nicht verfügbar
ISBN 13	9780070504776
ISBN 10	0070504776
Titel	The Psychology of Judgment and Decision Making
Autor	Scott Plous
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	McGraw-Hill Education - Europe
Erscheinungsjahr	1993-02-16
Seitenanzahl	352
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.