Reading the Popular
Zusammenfassung
The feel-good place to buy books
Reading the Popular by John Fiske
'...well-written and accessible. Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske' - Sociology In Reading the Popular, John Fiske analyzes popular "texts" to reveal both their explicit, implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. He examines the multitude of meanings lying beneath the cultural artifacts that surround us in shopping malls, popular music and television. Features: * highlights the conflicting responses that cultural phenomenon such as Madonna and the Chicago Sears Tower evoke. * locates popular culture as the point at which people take the goods offered them by industrial capitalism and turn them to their own creative, and even subversive, uses. * refutes the theory that a mass audience mindlessly consumes every product it is offered.| SKU | Nicht verfügbar |
| ISBN 13 | 9780415078757 |
| ISBN 10 | 041507875X |
| Titel | Reading the Popular |
| Autor | John Fiske |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Taylor & Francis Ltd |
| Erscheinungsjahr | 1989-08-24 |
| Seitenanzahl | 240 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |