Relationship Fundraising by Ken Burnett

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Relationship Fundraising by Ken Burnett

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Zusammenfassung

Offers fundraising professionals the resource for learning the techniques of effective communication with donors in the twenty-first century. Containing case histories, donor profiles, and action points, this book shows how to avoid common fundraising errors and pitfalls, apply the vital ingredients for fundraising success, and more.

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Relationship Fundraising by Ken Burnett

Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraising Avoid common fundraising errors and pitfalls Apply the vital ingredients for fundraising success Build good relationships through marketing Achieve a greater understanding of their donors Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more. Prepare for the challenges of twenty-first century fundraising

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This is an excellent book for those of you new to the field of fundraising and the nonprofit world in general(CharityChannel.com, December 20, 2002)

KEN BURNETT is a lecturer and consultant on fundraising and communications for nonprofit organizations worldwide. He is a director of Burnett Works Limited, The White Lion Press Limited, and Team Mailing Limited and is also chairman of the board of trustees for ActionAid—Britain's third largest international development agency. Burnett speaks at seminars and workshops throughout the world and has written or cowritten three books on fundraising communications and marketing, including Friends for Life: Relationship Fundraising in Practice (1996). Ken Burnett can be reached at www.kenburnett.com.

SKU Nicht verfügbar
ISBN 13 9780787960896
ISBN 10 0787960896
Titel Relationship Fundraising
Autor Ken Burnett
Buchzustand Nicht verfügbar
Bindungsart Hardback
Verlag John Wiley & Sons Inc
Erscheinungsjahr 2002-08-09
Seitenanzahl 384
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar