Research Methods for Business 6E by Uma Sekaran

Research Methods for Business 6E by Uma Sekaran

Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager. The sixth edition has been substantially revised to go beyond the scientific approach and gives students a comprehensive introduction to what constitutes good research. This edition includes a range of new material on alternative approaches to business research, including three new chapters on: The Critical Literature Review, Observation, and Questionnaires. Other chapters on The Broad Problem Area and Defining the Problem Statement, Research Design, Interviews and The Research Report have also been substantially revised. The new edition also features cases from Europe, Asia and the US to give students a global view of modern business research methods. Examples are drawn from different areas of business - such as human resources management, strategic management, operations management, finance, accounting, and information management - to provide students with a comprehensive overview of the applications of research methods. An extensive set of resources accompany this text, including: * Video material developed by the author, giving extra explanation on difficult topics * PowerPoint slides for each chapter * Additional case studies * Lecturer test bank including multiple choice, true false, short answer and essay questions * Data sets * Over 250 quiz questions for students self-study Find out more about these resources and visit our showcase site at: http://www.wileyresearchmethodsforbusiness.com/ An interactive e-Book is included with this text, featuring a wealth of embedded media, including: 20 videos, online case studies, self-test quizzes and flashcards. View a demo of this e-book at: http://www.wileyresearchmethodsforbusiness.com/

Leong, Frederick: - Frederick T. L. Leong, Ph.D., is Professor of Psychology (Industrial/Organizational and Clinical Psychology Programs) and Psychiatry. He is also the Director of the Center for Multicultural Psychology Research at Michigan State University. He has authored or co-authored more than 250 journal articles and book chapters. In addition, he has edited or co-edited 12 books. Dr. Leong is a Fellow of the APA (Divisions 1, 2, 5, 12, 17, 29, 45, 52), Association for Psychological Science, Asian American Psychological Association, and the International Academy for Intercultural Research. His major research interests center around culture and mental health, cross-cultural psychotherapy (especially with Asians and Asian Americans), and cultural and personality factors related to career choice and work adjustment. He is past president of APA′s Division 45 (Society for the Psychological Study of Ethnic Minority Issues), the Asian American Psychological Association, and the Division of Counseling Psychology in the International Association of Applied Psychologists. He has served on the APA Board of Scientific Affairs, the Minority Fellowship Program Advisory Committee, and the Commission on Ethnic Minority Recruitment, Retention, and Training (CEMRRAT2) Task Force. He received the Dalmas Taylor Distinguished Contributions Award from the APA Minority Fellowship Program and the Stanley Sue Award for Distinguished Contributions to Diversity in Clinical Psychology from APA Division 12. He is also the 2007 co-recipient of the APA Award for Distinguished Contributions to the International Advancement of Psychology.

SKU	Nicht verfügbar
ISBN 13	9781119942252
ISBN 10	111994225X
Titel	Research Methods for Business 6E
Autor	Uma Sekaran
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	John Wiley & Sons Inc
Erscheinungsjahr	2013-04-08
Seitenanzahl	436
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar