Retail Marketing by P Mcgoldrick

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Retail Marketing by P Mcgoldrick

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Zusammenfassung

This text adopts an analytical approach to the subject of retail marketing and provides coverage of all topics included in undergraduate courses. In addition, research findings are presented including new coverage of pricing, generics, concessions and own labels.

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Retail Marketing by P Mcgoldrick

This book adopts an analytical approach to the functions and problems or retail marketing management. It is written in two parts: part one follows the progression through the logical states of planning marketing strategy, and part two examines seven major elements in the retail marketing mix. In addition to a discussion of the creative inputs of retail marketing, the text also advocates a scientific approach to the strategies and functions of the subject. Current and emerging techniques are analysed, and a framework for the effective analysis of management problems are then developed.

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SKU Nicht verfügbar
ISBN 13 9780070841598
ISBN 10 0070841594
Titel Retail Marketing
Autor P Mcgoldrick
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag McGraw-Hill Education - Europe
Erscheinungsjahr 1990-04-10
Seitenanzahl 376
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.