The Right Sensory Mix
Zusammenfassung
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The Right Sensory Mix by Diana Derval
People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea.This book helps product managers, marketers, and corporate decision-makers understand and predict customers' behavior and preferences.Prof. Diana Derval, PhD, EMBA, is the chair of DervalResearch and a pioneer at decoding human behavior and preferences with biosciences. Harvard Business Review contributor, award-winning author, patented inventor, and social entrepreneur, Diana turns fascinating neuroscientific breakthroughs into powerful predictive tools and helped Fortune 500 firms including L'Oréal and Philips accelerate their development with a focus on planet and people-friendly products and experiences.
| SKU | Nicht verfügbar |
| ISBN 13 | 9783662637944 |
| ISBN 10 | 3662637944 |
| Titel | The Right Sensory Mix |
| Autor | Diana Derval |
| Serie | Management For Professionals |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Hardback |
| Verlag | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Erscheinungsjahr | 2022-04-10 |
| Seitenanzahl | 322 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |