The Sales Promotion Handbook
The Sales Promotion Handbook
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Zusammenfassung
This manual provides sales promoters with reference material in order to plan and implement effective promotional campaigns. The author explains the basis of possible sales promotions, weighing up the suitability of a promotion for a particular task, and demonstrating advantages and disadvantages.
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The Sales Promotion Handbook by Chris Brown
This manual provides sales promoters with reference material in order to plan and implement effective promotional campaigns. The author explains the basis of possible sales promotions, weighing up the suitability of a promotion for a particular task, and demonstrating advantages and disadvantages. Detailed advice is provided on timing, budgets, safety and quality clearance, as well as the problems caused by tax, legal requirements and fulfilment. It is hoped that this text will help readers to undertake campaigns that will achieve their aims, be profitable and capture the public's imagination.| SKU | Nicht verfügbar |
| ISBN 13 | 9780749409982 |
| ISBN 10 | 0749409983 |
| Titel | The Sales Promotion Handbook |
| Autor | Chris Brown |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Kogan Page Ltd |
| Erscheinungsjahr | 1993-06-30 |
| Seitenanzahl | 288 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |