A Sense of Mission
A Sense of Mission
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Zusammenfassung
Mission statements have become a high fashion corporate accessory - a verbal logo to match the one on the letterhead. This book shows, however, that the statement is an irrelevant by-product of a much larger process - that of developing a sense of mission.
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A Sense of Mission by Andrew Campbell
Mission statements have become a high fashion corporate accessory - a verbal logo to match the one on the letterhead. This book claims however that the statement is an irrelevant by-product of a much larger process - that of developing a sense of mission. The authors describe how a sense of mission can be used as a powerful tool to motivate managers and boost company loyalty. Five detailed case studies show how to manage mission and when and how to develop a mission statement.| SKU | Nicht verfügbar |
| ISBN 13 | 9780091746131 |
| ISBN 10 | 0091746132 |
| Titel | A Sense of Mission |
| Autor | Andrew Campbell |
| Serie | Ashridge Management S |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Hardback |
| Verlag | Cornerstone |
| Erscheinungsjahr | 1990-09-20 |
| Seitenanzahl | 271 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |