Serving the Ageless Market by David B Wolfe

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Serving the Ageless Market by David B Wolfe

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Zusammenfassung

In this text the author takes a look into the psyche of the older person as a consumer and presents a new way of looking at marketing to people over 50. The book is concerned with the marketing techniques and opportunities that grow out of this new approach to reaching the ageless market.

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Serving the Ageless Market by David B Wolfe

In this text the author takes a look into the psyche of the older person as a consumer and presents a new way of looking at marketing to people over 50. The book is concerned with the marketing techniques and opportunities that grow out of this new approach to reaching the ageless market.

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SKU Nicht verfügbar
ISBN 13 9780070714069
ISBN 10 0070714061
Titel Serving the Ageless Market
Autor David B Wolfe
Buchzustand Nicht verfügbar
Verlag McGraw-Hill Education - Europe
Erscheinungsjahr 1990-06-01
Seitenanzahl 256
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar